Job Description
We are seeking an experienced Part-Time Director of Marketing to develop and implement effective marketing strategies that increase brand visibility, attract new clients, and enhance our firm’s reputation. As a key member of our leadership team, you’ll have the autonomy to shape our marketing initiatives from the ground up and make a significant impact on the future of our firm.
Responsibilities:
• Strategic Marketing Planning: Develop and execute a comprehensive marketing strategy aligned with the firm's growth goals and mission.
• Brand Management : Enhance and maintain the firm's brand identity, ensuring all marketing materials reflect our values and the quality of services we offer.
• Digital Marketing : Oversee all digital marketing efforts, including SEO, content marketing, email campaigns, social media, and paid advertising.
• Client Acquisition : Develop and implement campaigns aimed at generating leads and attracting new clients, with a focus on digital channels and community outreach.
• Content Creation : Collaborate with internal teams and external vendors to create compelling content, including blog posts, newsletters, case studies, and video content.
• Analytics and Reporting : Track the performance of marketing campaigns and adjust strategies as needed based on data insights. Provide regular reports to leadership on KPIs.
• Event Planning and Community Engagement : Organize and promote webinars, workshops, and community outreach initiatives to build relationships and drive referrals.
• Budget Management : Develop and manage the marketing budget, ensuring efficient use of resources and maximum ROI.
Qualifications:
• Bachelor’s degree in marketing, communications, or a related field. A master’s degree is a plus.
• Between 3 and 6 years of experience in marketing, with 1 to 2 years in a leadership role. Experience in legal marketing or professional services is preferred.
• Proven track record of developing and executing successful marketing campaigns that drive business growth.
• Strong understanding of digital marketing, including SEO, PPC, social media, and email marketing.
• Excellent communication and content creation skills.
• Strong analytical mindset with the ability to interpret data and make informed marketing decisions.
• Ability to manage multiple projects and work in a fast-paced, small-team environment.
• Experience with CRM and marketing automation tools is a plus.
• Bilingual in Spanish is a plus.
About Company:
We have an amazing office culture and environment.We offer competitive benefits like health insurance, 401K Retirement Plan, performance bonuses, and paid time off.We have a mentorship program where we help you grow into your future goals, whether it be with tuition assistance, attending a conference, or obtaining a training/certificate program.We work to educate and empower our immigrant community through social media.Client satisfaction is a constant priority for our Team - we want our clients to be happy and stress-free so our staff can enjoy the same!
Check us out on social media and beyond:
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