Job Description
Position: Marketing Specialist
Location: Remote (US-based)
Are you a marketing enthusiast looking to make an impact? Join a forward-thinking software consultancy that's at the forefront of driving innovation and business growth. We're on the lookout for a passionate and skilled Marketing Specialist to collaborate with our leadership team and cross-functional partners, helping to shape marketing strategies that elevate our brand, engage customers, and support our growth.
As a key player in this high-visibility role, you'll have the chance to contribute directly to the success of the business. We believe in fostering growth and offering continuous learning opportunities, along with a flexible and balanced work environment that lets you thrive. This is a remote position open to candidates anywhere in the US, with a preference for those based in New York.
Key Responsibilities:
Conduct thorough market research to identify industry trends, consumer behavior, competitors, and customer insights.
Plan and execute marketing strategies across various channels and advertising platforms.
Collaborate with cross-functional teams to optimize and launch marketing initiatives.
Develop engaging content for websites, social media, and other promotional materials.
Monitor and analyze campaign performance, providing regular reports on key metrics and KPIs to shape future marketing strategies.
Manage campaign budgets, ensuring optimal resource allocation and a solid return on investment (ROI).
Oversee website and social media content, ensuring all information is up-to-date and relevant.
Design and execute email marketing funnels to drive lead generation and customer retention.
Review and approve copy for marketing materials, ensuring alignment with brand voice and messaging.
Develop visually appealing marketing content that's consistent with the brand's messaging and identity.
Represent the company at industry events, trade shows, and conferences.
What You'll Bring:
A Bachelor's degree in Marketing, Communications, or a related field.
3-5 years of experience in a marketing role, preferably in a related industry.
A proven track record of executing successful marketing campaigns.
Strong knowledge of digital marketing principles and best practices.
Proficiency in marketing tools, including CRM systems, analytics platforms, and content management systems.
Excellent analytical and data interpretation skills.
A creative mindset with the ability to come up with innovative marketing ideas.
Strong written and verbal communication skills.
Familiarity with website content management systems and SEO best practices.
Self-motivated, proactive, and capable of working both independently and as part of a team.
Excellent attention to detail and organizational skills.
The ability to thrive in a fast-paced, dynamic environment.
What We Offer:
15 days of Personal Time Off (PTO) and 12 Paid Holidays - Time to recharge and maintain a healthy work-life balance.
401(k) + Company Match (up to 4%) - Helping you build a secure future.
100% Employer-Paid Health Insurance - Your health and well-being matter to us.
Professional Development - Receive regular feedback from a dedicated manager and take advantage of both hard and soft skills training to enhance your expertise.
A collaborative and supportive community - Work alongside exceptionally talented and passionate professionals.
Remote & Flexible Work - We believe in the power of work-life balance. Work from anywhere in the US.
Competitive Salary - $60,000 to $80,000 annually, based on experience, skills, and role alignment.
Ready to take the next step in your career? We look forward to seeing how your skills and experience can help shape the future of marketing with us.
Employment Type: Full-Time
Salary: $ 60,000.00 80,000.00 Per Year
Job Tags
Holiday work, Full time, Flexible hours,