Digital Marketing Specialist Job at Phillips Home Improvements, Allen, TX

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  • Phillips Home Improvements
  • Allen, TX

Job Description

Digital Marketing Specialist

Role Title: Digital Marketing Specialist
Department: Marketing
Employment Type: Full-time
Compensation Range: $70,000–$80,000 base + performance bonuses
Location: On-site in Allen, TX (No remote option)

 

🔥 Take Ownership of Lead Generation—and Drive the Growth Engine

Are you a data-driven marketer who loves performance, thrives on structure, and gets excited about hitting targets? Want to work for a company that values excellence, collaboration, and long-term impact?

 

This is your opportunity to build something powerful—in-house.

 

🎯 What You’ll Do

As our Digital Marketing Specialist, you’ll be the architect of our paid media success—planning, launching, optimizing, and reporting on high-performing ad campaigns across Google and Meta. You’ll work closely with our content and leadership teams to align creative strategy with lead gen goals—and deliver real ROI.

 

🚀 Key Responsibilities

  • Launch and manage Google and Meta ad campaigns
  • Monitor and optimize daily ad performance
  • Test creative, targeting, and copy for lead quality and CPL
  • Provide weekly insights to the marketing team
  • Collaborate with internal creative team for aligned messaging
 

🧠 What Winning Looks Like

  • Cost-per-lead: Meta ≤ $80; Google ≤ $100
  • ≥ 90% on-time campaign execution
  • 25%+ appointment rate from paid leads
  • Weekly reporting delivered by Monday 10AM
  • Excellent communication with internal stakeholders
 

🧬 You Might Be Our Person If You...

  • Love solving problems with data
  • Thrive on systems, structure, and clarity
  • Take responsibility for performance—good or bad
  • Want to build a long-term marketing machine, not just “run ads”
  • Have 3–5 years of experience in PPC and paid social ads
  • Are certified in Google Ads or Meta Blueprint (preferred)
  • Are a champion at driving SEO
  • Align with our Core Values: Faith, Family and Freedom
 

🚫 This Role Is NOT for You If...

  • You need someone to micromanage you
  • You get bored by reporting or optimization
  • You’re uncomfortable with performance accountability
  • You prefer creative brainstorming to metrics-driven execution
 

🎁 What We Offer

  • Competitive salary + performance bonuses
  • Values-driven, tight-knit TEAMily culture
  • Freedom to grow a high-performing system, not just follow orders
  • Clear expectations, supportive leadership, and long-term vision
 

📩 How to Apply

Sound like you? Apply now and include a short message telling us why this role caught your eye and what excites you about being our next digital growth driver.

 

 

Job Tags

Full time, Remote job,

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